Candidate names for the next video encoding standard

The next video encoding standard is under development, so candidate names have been placed on the table for discussion.
More specifically, the finalists are:

  • HVC – High-efficiency Video Coding (Note: not High-performance Video Coding? I prefer the latter)
  • EPVC – Enhanced Performance Video Coding
  • HEVC – High Efficiency Video Coding
  • HCEV – High Coding Efficiency Video

Based on this list, an online poll has been set up at Doodle [Poll: Name of new MPEG/VCEG Standard].
Currently HVC seems to be the winner.